Heart and Logic Media drives brand growth through marketing that balances emotional connection with strategic discipline, delivering visibility, credibility, and measurable impact.

Retro black-and-white image with the phrase "who we are" in bold letters and a star symbol below.

Heart and Logic Media was built on the foundation that the best marketing isn’t just creative or just analytical. It’s both. Heart ensures connection. Logic ensures performance.

Founded by a marketer who’s worked inside global brands, venture-backed startups, and high-growth emerging companies, HAL Media bridges brand storytelling with performance strategy. Not theory. Not fluff. Real marketing that moves businesses forward. This is integrated marketing without the agency theater.

Clear strategy, sharp execution, measurable impact.

Work with us
Work with us

HEART

Marketing that feels human

Two intersecting circles, one filled with shading and the other an outline, creating a Venn diagram.

LOGIC

Systems that drive performance

Meet the Founder

With more than a decade of experience on global brands, Fortune 500 companies, and venture-backed startups, Haley brings a rare dual perspective to modern marketing.

She began her career at L’Oréal, working with major consumer brands, where she developed a deep understanding of integrated marketing and overall brand building.

She later moved into high-growth startup environments, helping emerging companies sharpen their voice, expand visibility, and build marketing infrastructure grounded in real business outcomes.

Portrait of a smiling blonde woman with wavy hair, wearing a white blouse and jewelry, against a plain background.

Services

  • A line drawing of a vintage rotary phone in brown on a black background.

    HAL Flywheel

    Content and advocacy don’t succeed in silos. This is a fully integrated approach that works: paid, owned, earned. One agency driving the full funnel.

  • Line drawing of two cherries connected to a stem with three leaves.

    Virality Orchestration

    Don’t just show up online, own your space online. Create virality that inspires behavior and become most memorable.

  • A simple line drawing of a martini glass with an olive on a toothpick, surrounded by scattered X and O marks, indicating a playful or game-like theme.

    Strategic Architecture

    Not sure where to start? Not sure which tactics will sink and which will soar? Allow us to guide you and your program.

  • Line drawing of a vintage portable record player with a turntable and a lid, in brown outline on a black background.

    Influencer Amplification

    Influencer partnerships that prioritize the power of storytelling to ensure performance. Drive awareness, capture intent.

We work best with brands that understand consumer-centricity drives stronger results. Brands focused on building something meaningful and sustainable, not just chasing short-term wins. Our expertise spans both early-stage and established organizations. We’re especially strong at inception, helping emerging brands find clarity, direction, and momentum. At the same time, we bring deep experience supporting heritage and enterprise brands through thoughtful program optimization and strategic evolution.

We partner with consumer brands, digital service companies, and experiential businesses at every stage of growth that value clear thinking, disciplined execution, and marketing that genuinely moves the business forward. If you value honesty, momentum, and true partnership over surface-level noise, we’ll get along just fine.

Text with the phrase 'who we' in large, lowercase letters on a black background.
Text graphic that says "Align with" in large, bold white letters on a black background.

HAL Media was built on the foundation that the best marketing isn't just creative or just analytical. It's both. Heart ensures connection. Logic ensures performance. Founded by a marketer who's worked inside global brands, venture-backed startups, and high-growth emerging companies, HAL Media bridges brand storytelling with performance strategy. Not theory. Not fluff. Real marketing that moves businesses forward.

This is integrated marketing without the agency theater. Clear strategy, sharp execution, measurable impact.

MARKETING THAT FEELS + PERFORMS

Woman in a pink, ruffled, strapless gown standing on a red carpet with a white backdrop featuring logos of beauty and haircare brands.
Woman in a pink, ruffled, strapless gown standing on a red carpet with a white backdrop featuring logos of beauty and haircare brands.
A woman with long, curly brown hair sits in a salon chair while a hairstylist styles her hair with a curling iron. The stylist has curly hair and is smiling. The background features colorful, blurred lights.
A woman with long, curly brown hair sits in a salon chair while a hairstylist styles her hair with a curling iron. The stylist has curly hair and is smiling. The background features colorful, blurred lights.
A woman sitting on a bed in a pink bedroom, talking on the phone, wearing sunglasses, holding a beer, and raising her arm. Two beds with rumpled white sheets, a vintage rotary phone, and a framed line drawing on the wall are visible. The room has a window with red drapes and a ceiling fan.
A woman sitting on a bed in a pink bedroom, talking on the phone, wearing sunglasses, holding a beer, and raising her arm. Two beds with rumpled white sheets, a vintage rotary phone, and a framed line drawing on the wall are visible. The room has a window with red drapes and a ceiling fan.
A group of people outdoors engaging in conversation, with trees and parked cars in the background.

KEY CLIENTS

Text in black and white saying 'the HAL difference' in a retro, playful font.

  • Brand, growth, paid, owned, and earned media as one cohesive strategy, not disconnected tactics.

  • Direct access to senior thinking. No bait-and-switch agency structure.

  • Short-term revenue and long-term brand power work together.

  • Marketing tied to outcomes, not vanity metrics.

  • When deep understanding of modern consumer behavior and motivators meet lived experience, crafting culture first marketing.

Work With Us

A Venn diagram with two overlapping circles, one labeled 'Public' and the other labeled 'Private'.