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About HAL Media.

Heart and Logic Media helps brands grow through marketing that balances emotional connection with strategic discipline. We bring strategy, creative and performance together to build visibility, credibility and measurable impact.

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Meet the Founder

FOUNDER-LED PROGRAMMING

Meet the Founder

With more than a decade of experience on global brands, Fortune 500 companies, and venture -backed startups, Haley brings a rare dual perspective to modern marketing. She began her career at L’Oréal working with major consumer brands where she developed a deep understanding of integrated marketing and overall brand building.

She later moved into high-growth startup environments, helping emerging companies sharpen their voice, expand visibility, and build marketing infrastructure grounded in real business outcomes.

Even the best marketing can’t win stuck in silos. We integrate, you grow.

We integrate:
loop

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01

Integrated without Complexity.


Brand growth, paid, owned and earned media as one cohesive strategy, not disconnected tactics.

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02

Performance meets brand equity.

Short-term revenue and long-term brand power working together.

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03

Real world accountability.

Marketing tied to outcomes, not vanity metrics.

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04

Cultural fluency.

A deep understanding of modern consumer behavior and motivators meet lived experience crafting culture-first marketing.

CASE STUDY


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CLIENT OBJECTIVE

Use key marketing tactics to help us lease up our luxe and amenity-laden residential building.

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SERVICE FACILITATED


Mix of influencer advocacy, UGC for media plus media targeting with a strong CTA.

HAL Flywheel

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700K

IMP on RTG media

+38%

in leasing activity PoP

+26

new leads per week

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"This was our best leasing season to date!"

Daniel Gluck

DIRECTOR OF INVESTMENTS, INFINITY COLLECTIVE

OUR

WORK

INTEGRATING ACROSS INDUSTRIES.


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Work With Us

Looking to build visibility, credibility and measurable growth? Share a few details about your brand and goals, and we’ll help you identify the right next step.

What We Do

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Full-funnel marketing. Fully integrated.
Designed to grow.

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HAL Flywheel

Our proprietary marketing approach that
unifies paid, earned, owned and UGC media
into one intelligent growth engine.
Integrated marketing for maximized value.

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Creator Amplification

Creator partnerships that bring the
power of storytelling to ensured performance.
Drive awareness, capture intent.

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Virality Orchestration

Don’t just show up online, own your
space online. Create virality that inspires
behavior and become most memorable.

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Strategic Architecture

Not sure where to start? Not sure which
tactics will sink and which will soar? Allow us
to guide you and your program.

Content-first approach

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Credentialize within Market

Content created that tells your brand story; expressing your point of difference, showcasing your offerings, driving your external presence.

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Improve Discovery

Assurance your brand is visible and discoverable by your key target consumers, elevating your digital results for ensured productivity.

Create Desirability

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Content designed to influence, to engage and to inspire trial and consideration.

Drive Conversions

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Bespoke content structured, briefed and created unique to each phase of the funnel ensuring conversion and direct response.

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Not artificial,
just intelligent.

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Let's build a strategy that connects, converts, and compounds.

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